Lely Atlantic specialises in automated and robotic systems for housing, feeding and milking dairy cattle. The company is also opening a showroom on the site to display its equipment to potential customers.
The company has signed a 10-year lease on its 6,200 sq ft unit after moving from serviced offices at another West Midland location.
KWB Birmingham commercial property agents handled the transaction on behalf of the park’s owner, Colmore Capital. Head of office agency at KWB, Malcolm Jones, says it represents a coup for the region.
A great occupier
Malcolm said: “They’re an international and very successful brand working in advanced technology and robotics. They could have chosen to base their new HQ and showroom anywhere.
“Founded in 1948, Lely helps farmers to improve their productivity and profits by devising innovative technologies to automate farm processes. They develop and manufacture these technologies at their global HQ in the Netherlands.
“Sustainability is at the heart of everything they do. This enterprise would be welcomed anywhere, so we’re very pleased to have helped persuade them to come to the M42.
“They employ just over 100 staff across their franchise network in the UK and Ireland. They needed to move from serviced offices and create their own HQ, as a focal point for employees and customers.”
Colmore Capital’s investment analyst, Guy Revell, is equally delighted to welcome Lely to Quartz Point, especially as the offices have been recently refurbished.
Investing in Quartz Point
Guy said: “Self-contained offices are very much in demand in the region. Quartz Point is a very attractive and private office campus with an excellent location on the M42. It’s very close to Birmingham Airport, the West Coast Main Line and the M6, but we also decided we should upgrade the space.
“We had believed that the region wasn’t serving the 5,000 sq ft to 7,000 sq ft niche well enough. Malcolm’s market data and analysis supported this view, so we knew investing in the units would be worthwhile.
“When we heard Lely had a requirement for around 6,000 sq ft, they sounded an ideal occupier. As soon as their cluster manager, Sherwin Moazami, saw the location, we were very optimistic that they’d sign.
“We’re based in Birmingham, so as Malcolm says, it’s great to see a footloose international company commit to the region.”