As more corporate eyes turn to Birmingham, the launch of KWB’s new website is well timed to assist those considering relocating their offices to the region.
The user experience is greatly improved with richer imagery and heightened, targeted content that is more accessible and navigable. It is now even easier to search for available office space and the entire site can now be accessed in mobile and tablet friendly layouts, thanks to a ‘responsive design’.
KWB has introduced new functionality and refined the best features of the previous site for an all new kwboffice.com – as it continues to make significant investment in digital marketing to offer clients a complete service and experience that rivals its national competitors. With an already sterling web presence, KWB has achieved a vibrant, visually engaging and informative, new online platform for both existing and prospective clients.
Over the past few years, KWB has developed a reputation for being the most active independent office agency in the Midlands, a welcomed title. This work has seen them achieve a share of over 50% of the deals done in Solihull and the M42 corridor in 2014 – a dominance that has continued into this year.
KWB Director, John Bryce, said: “The website thus far has played a substantial part in our successes – occupiers are offered a service, and a degree of detail about a property, that is enticing and this effectively generates enquiries – and together with our ongoing investment in other areas of digital marketing, our investor/landlord clients really recognise the importance and value of this.”
Mobile phones and tablets now make up 34% of KWB’s online visitors. This figure has tripled in 3 years, and now they will find an optimised version of the full site, driven by a responsive design allowing them to easily explore the vast amount of content available.
- Mobile-friendly responsive design – for a mobile audience that has grown rapidly
- Larger, higher resolution imagery – for a richer, design experience
- Video enabled – for a more interactive user experience
- Targeted, relevant content – greater usability for different audiences
As more companies look to relocate to offices in Birmingham – HS2 and HSBC being the largest corporate examples – having in-depth, descriptive content and high quality imagery for office properties is essential. Functions such as Google Street View – now integrated into every property listing – add new dimensions to the online property search experience. So, those scouting in areas, such as London, for office space in Birmingham will find rich, multimedia listings allowing them to cut out hours of surplus viewings and make informed decisions on the best properties to consider visiting – and ultimately occupying.
KWB’s new website brings new functionality with new features prepared for the future, such as video enabling, which will further enhance the quality and dynamic of the information on offer.
For further information on any of KWB’s services, please contact John Bryce on 0121 233 2330 or email firstname.lastname@example.org.