Health and lifestyle business expands into Crescent Trade Park

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KWB and Bromwich Hardy have sold three newly-built Redditch industrial units on Crescent Trade Park to Primal Cure, owned by Redditch entrepreneur, Steve Bennett. Following the large sale, Crescent Trade Park now has a vacancy rate of less than half after just 4 months.

The rapidly expanding lifestyle, vitamin and food supplement business is founded by entrepreneur and fitness guru, Steve Bennett. Primal Cure is part of his holding company, BHHG.

BHHG employs over one thousand people around the world and includes television company Gems TV. It has acquired Units A, B and C, totalling 8,055 sq ft of new industrial space, at Crescent Trade Park in Moons Moat, Redditch, at a quoting price of £130 per sq ft.

Steve Bennett said: “With a very dynamic business and expansion into new product areas, we needed some high quality, new industrial space, and Crescent Trade Park is ideal. The buildings have great headroom so we can install mezzanine floors, effectively doubling up our storage capacity, and Moons Moat is really accessible to main roads and all the Midlands motorways.”

The sale to Primal Cure means that more than 50% of the space at Crescent Trade has been sold or let since building work was completed this July (2018). This highlights just how thirsty local businesses are for high quality Redditch industrial units.

Brought forward by MacMullen Associates and completed by Halesowen-based A&H Construction & Developments, Crescent Trade Park is a £3.5 million development. It comprises 24,000 sq ft of commercial and industrial space across 12 units, which were made available for sale or to let.

In addition to the deal with Primal Cure, Altus Group has acquired a unit, and two units have already been let to Subway and Greggs for drive-thru facilities. There is also further interest, at different stages, on some of the remaining properties at the Park.

Crescent Trade Park industrial units Redditch with new occupier (Primal Cure), David MacMullen (developer) and Kenny Allan (KWB industrial agent)

At Crescent Trade Park in Redditch (l-r): Kenny Allan (KWB), Barry Wiggins (Primal Cure) and David MacMullen (MacMullen Associates)

Kenny Allan, Director of Industrial Agency at KWB, says: “In less than five months since practical completion, we have disposed of more than half the available space, with interest in nearly all the remaining units. There is a real shortage of smaller industrial and business units across Redditch and the rest of Worcestershire, and this high quality scheme is helping to meet some of the demand.

“Crescent Trade Park is the first new development of Redditch industrial units to be built for some time. It offers occupiers brand new industrial and warehouse space with excellent links to J3 of the M42 and the national motorway network, and access to the supply of flexible labour in the town. It’s no wonder that Primal Cure has chosen Crescent Trade Park when looking for room to expand. We expect many more businesses to be joining them there in the next few months.”

Warehouse, industrial and trade counter units are available at Crescent Trade Park from 1,520 sq ft to 6,570 sq ft. KWB encourages any interested parties to get in touch promptly, to avoid disappointment.

For more information on Crescent Trade Park and industrial units in Redditch, contact Kenny Allan on 0121 213 2330 or email